Theme Park
SPM
1. Overview
1.1 Project Purpose and Vision
The purpose of this project is to discover and nurture sports talents through a cutting-edge performance analysis system that is affordable and widely accessible, while providing visitors with personalized sports experiences tailored to their physical condition.
The park will recommend the most suitable sports and positions for each visitor and ensure a safe and effective experience by linking post-activity recovery and injury prevention programs.
The vision of the theme park is to establish a global hub where sports talents from around the world can gather and thrive. By doing so, it aims to elevate Korea’s status in the global sports arena. Additionally, the park seeks to offer diverse sports experiences that promote leisure and health for general visitors, while providing students with opportunities for career exploration in sports. Through these efforts, it will contribute to the development of domestic sports talent and foster a robust sports fan base.
1.2 Key Objectives and Operational Direction
• Talent Discovery and Support through Performance Analysis Systems
By conducting comprehensive and cost-effective sports performance analyses, the park aims to identify potential sports talents. Using this data, a dedicated fund will be established to provide financial support, laying the foundation for their growth. Additionally, systematic development will be supported through expert consultations and human documentary videos.
• Professional Athlete Development Programs in Collaboration with Global Sports Academies
The theme park will incorporate intellectual property (IP) and training programs from global clubs such as AC Milan, F1, MLB, NBA, creating an environment where domestic and international sports talents can receive professional training and grow in Korea. This initiative ensures that international sports prospects can experience high-level training and development at the park.
• Hosting Competitions and Supporting Training Camps
The park will host youth, amateur, and professional team competitions while also supporting training camps to maximize its utility. Weekdays will cater to teams for training and matches, while weekends will feature diverse sports experience programs for general visitors. Hosting tournaments will also strengthen ties with the local community and promote continuous visitor engagement.
• Theme Park Concept Utilizing Global Sports Club IP
Adopting an approach similar to Disneyland, the theme park will combine immersive sports experiences with recreational facilities. Dedicated themed zones will showcase the history and brand of global sports clubs, enabling visitors to experience renowned athletes' training programs and recreate iconic moments. These features will foster a deeper interest in sports, inspiring dreams and aspirations among children and youth, while creating a unique and engaging environment for all visitors.
2. Key Concepts of the Sports Theme Park
2.1 Initial Visitor Segmentation and Customized Service Plans
• Students
Career Exploration: Programs designed to help students discover their interests and aptitudes by experiencing various sports disciplines.
PYFP Measurement: Utilizing physical activity promotion system (PAPS) data to accurately assess students' fitness levels and provide guidance on potential career paths.
Experiential Learning: Offering opportunities to explore sports-related professions, enabling students to gain hands-on understanding of potential careers in the industry.
• Youth and Elite Athletes
Career Development: Providing opportunities to explore different sports and uncover their potential.
Sports and Position Selection: Using performance analysis results to recommend suitable sports and positions, complemented by tailored training programs aligned with individual characteristics.
• Recreational Enthusiasts and General Visitors
Experiential and Leisure Sports: Programs in diverse sports zones where visitors can engage in active recreation, promoting healthy lifestyles and increasing public interest in sports.
• Sports-Related Businesses and Startups
Incubation and Product Testing: Operating incubation programs for startups in the sports industry, offering spaces for testing new products and services. Providing opportunities for companies to gather direct feedback from visitors, aiding in product improvement.
Branding and Marketing: Leveraging the theme park’s platform for diverse marketing activities, enhancing brand awareness and visibility among targeted audiences.
3. Major Facilities
3.1 Sports Theme Park Facilities
The Sports Theme Park is designed to provide visitors with a comprehensive and immersive sports experience, including performance analysis zones, various sports experience zones, recovery spaces, and resort facilities. Each facility aims to maximize the sports experience, deliver tailored services, and expand the sports industry ecosystem.
3.2 Sports Theme Park OS System
The Sports Theme Park OS system integrates solutions for general tourism and sports experiences
- On-site services linked to performance analysis
- Online pre-analysis and reservation features (supporting fitness assessment via a human pose analysis system-based app)
Exercise Ability Assessment Zone
• Measurement of Agility, Cardiorespiratory Endurance, Strength, and Flexibility
- This zone is equipped with state-of-the-art devices to scientifically measure key physical abilities, including agility, cardiorespiratory endurance, strength, and flexibility.
- Advanced equipment and tests are available for each category, providing precise analysis of visitors' physical capabilities.
• Distribution of Analysis Reports and Counseling Services
- Measurement results are instantly analyzed and provided to visitors in the form of personalized reports.
- The report includes scores for each assessment category, current fitness levels, and guidance for setting future goals.
- Based on the report, professional counselors offer one-on-one consultations, presenting customized exercise plans and improvement strategies.
• Delegated PYFP Measurements for Schools
-This space also serves as a venue for conducting Physical Activity Promotion System (PYFP) measurements required by schools.
- Students can complete mandatory PAPS tests here, and the results are submitted to schools and educational institutions to support physical fitness and body management goals.
Sports Experience Zone
(Main Facility)
The Sports Experience Zone operates based on the programs and experiences of various global clubs, offering visitors a chance to immerse themselves in the history and culture of renowned teams. The zone provides a wide range of activities, from simple sports experiences to professional training programs designed by these iconic clubs.
• Example: Football Zone (AC Milan)
The Football Zone is a dedicated space designed around AC Milan's training programs, offering activities for both football enthusiasts and general visitors.
-Experience Programs: Visitors can engage in a variety of activities ranging from beginner-friendly programs, such as penalty kick challenges and dribbling drills, to professional training programs reflecting AC Milan's educational philosophy and methods. These programs allow participants to experience the training techniques of one of Italy's most prestigious clubs and improve their skills.
-Exhibitions and Attractions: A dedicated exhibition space highlights AC Milan's rich history and the achievements of its legendary players, enabling visitors to connect with the club's culture and philosophy. Items such as jerseys, trophies, and other memorabilia are on display, providing a deeper understanding of AC Milan’s legacy and enhancing the immersive experience.
• Baseball Zone, Basketball Zone , F1 Zone , NFL Zone , etc..
- Facilities inspired by global sports clubs, offering training programs and cultural insights into their respective sports.
- We plan to build a sports theme based on the themes of the sports clubs we collaborate with. )
Exercise-Based Diet and Growth Support Zone
The Exercise-Based Diet and Growth Support Zone is designed to provide safe and effective body management programs based on detailed data analysis. The primary goal is to support healthy weight management and promote growth in children. By offering professional exercise programs and personalized care tailored to individual body types and goals, this zone helps visitors achieve optimal physical development and health.
• Data-Driven Professional Counseling and Management
- Throughout the diet and growth programs, specialists provide continuous counseling and monitoring, recording and managing individual progress and conditions.
- Visitors receive exercise and nutrition guidelines through consultations with professional trainers and nutritionists.
- Regular assessments and check-ins create an optimal environment for achieving personal goals.
• Personalized Diet Programs
• Child Growth Support Programs
- Programs aimed at promoting growth in children through exercise that stimulates growth hormone production, focusing on height development.
Condition Recovery Room
(Recovery and Injury Prevention Programs)
The Condition Recovery Room is an advanced recovery space that offers personalized prescriptions based on standardized recovery guidelines and real-time physical condition analysis. Using state-of-the-art technology, this facility measures post-exercise conditions and employs thermal imaging to visually identify fatigue and potential injury areas, recommending the most effective recovery programs. Visitors benefit from various recovery therapies and cutting-edge techniques designed to restore their condition quickly and safely.
• Standard Data-Based Physical Condition Analysis and Prescriptions
- Real-time physical assessments, including thermal imaging analysis, heart rate monitoring, and muscle fatigue measurements, are conducted to evaluate visitors’ current conditions.
- Results are compared against standardized data to prescribe appropriate recovery methods.
- These scientific insights help visitors understand the necessary recovery programs and provide guidance for long-term condition management.
• Fatigue Recovery Programs
• Injury Prevention Programs
• Advanced Recovery Equipment and Technology Programs
• Stress Relief and Relaxation Programs
Experience-Based Sports Equipment Shop
The Experience-Based Sports Equipment Shop is an innovative retail space designed for visitors to explore and test the latest sports products before purchasing them. Visitors can try on or use various sports equipment and gear to find the best fit for their needs, ensuring they make informed decisions about quality and performance. Online purchasing options and delivery services are available for added convenience.
• Product Display and Hands-On Experience
- Visitors can actively test and use sample products in designated spaces tailored to replicate real sports environments.
- Examples include testing the comfort of running shoes, swinging tennis rackets, or evaluating the grip and balance of other sports gear.
- This approach allows visitors to experience the functionality and performance of products firsthand, enhancing their confidence in making the right choice.
• Online Purchase Links and Convenient Delivery Services
- Visitors can scan a QR code or follow a provided link to access the online purchase page for the product they’ve tested.
- This process allows for thoughtful purchasing decisions without the need for immediate in-store transactions.
- Convenient delivery services ensure that products are shipped directly to the visitor’s desired location, improving shopping efficiency and satisfaction.
Sports Industry Incubator Center
(Corporate Incubation and Test Market)
The Sports Industry Incubator Center is a dedicated space designed to support sports-related companies and startups in developing innovative products and services and entering the market. By leveraging the global infrastructure and professional testing environment of the Sports Theme Park, the center provides a unique competitive advantage. Companies can refine their offerings based on diverse user feedback and establish a foundation for international expansion through partnerships with global sports clubs.
• Personalized Testing and Feedback System for Various User Groups
(Elite athletes, Youth players, Sports enthusiasts, Students, and the General public)
- These diverse user groups actively participate in testing and offer feedback based on their real-world experiences with the products and services.
- Companies can utilize this feedback to enhance product quality and cater to a broader audience, ensuring greater market readiness.
• Opportunities for International Expansion through Partnerships with Global Sports Clubs
- One of the center's greatest advantages is its partnerships with renowned global sports clubs, such as AC Milan, MLB teams, and NBA teams.
- These alliances enable companies to showcase their products and services to international markets.
- Through connections with global club representatives, companies can expand their marketing reach, establish international presence, and boost brand recognition.