Event
Sports & Culture
P2J Event
P2J Co., Ltd. is more than a simple event agency; it is a Content Integration Solutions company that successfully fuses sports, advanced technology, and global entertainment content to create new business value.
We plan and operate tour events in collaboration with global sports clubs and brand sponsorship marketing, offering innovative convergence festivals. Based on proven planning and execution capabilities, we possess successful references that connect global fandoms and dramatically expand our partners' brands in the international market. P2J provides differentiated events based on a strong network with prestigious domestic and international sports clubs and entertainment companies.
Strategic Global Partnerships and Expertise Acquisition
P2J strengthens the depth and expertise of its event content through active exchange with global sports organizations and experts.
Hosting International Sports Exchange: We regularly host international meetings and exchange programs, inviting prestigious European football clubs from Italy and other nations to share advanced football philosophies and education systems with Korean youth sports leaders and education officials.
Establishing Education/Research Cooperation Systems: The global network secured through these efforts is a key asset for attracting specialized personnel and content optimized for all future events.
Adoption of Technology-Based Event Solutions (Technology Integration)
P2J Sports actively integrates advanced technology to enhance event quality and maximize participant/audience experience.
Utilization of AI-Based Analysis Systems: We have successfully applied our proprietary AI-Based Sports Performance Measurement (SPM) System in large-scale educational programs and sports events. This provides participants with precise, data-driven, customized solutions, delivering a differentiated event experience integrated with technology.
P2J Project
1. Program Scope
- Operation of a football event in collaboration with an overseas professional club
- Hosting an AC Milan Korea tour event
- Planning football experience programs for youth and adults
- Developing media-linked experiential content to expand regional sports engagement
- Conducting technical clinics with participation from AC Milan coaching staff
- End-to-end execution: planning, operations, safety management, booths, and experience programs
2. Outcomes
- Increased regional interest in sports
- Extensive exposure through local governments and regional media
- Positive participant feedback through hands-on experience
- This case served as a domestic experiential event officially linked with a global club, establishing a foundation for expanding future youth exchange programs.
Hosting an Event Featuring Italy AC Milan
2. Korea–Italy Football Exchange Meeting with AC Milan
Program Scope
- Inviting coaches and executives from a top European club to Korea
- Hosting an exchange session between Korean and Italian youth football coaches
- Sharing youth development systems and coaching philosophies
- Discussing strategies for football development in both countries
Outcomes
- Strengthened cooperative relationships between coaching communities in both nations
- Established a basis for continuous bilateral exchange
- Presented development directions for Korean youth football
- Created opportunities to introduce global football education methodologies
AI-Based Sports Performance Analysis Event
Program Scope
- Conducting PAPS (Physical Activity Promotion System) assessments
- AI-powered precision data analysis
- Talent analysis across 15 sports disciplines
- Personalized prescriptions for exercise and rest
Technical Collaboration
- Partnership with global healthcare company InBody
- Utilization of the SPM (Sports Performance Management) system
- Big-data–driven physical performance analytics
Outcomes
- Introduction of a scientific, data-driven physical education model
- Identification of individual students’ physical characteristics
- Established a foundation for efficient sports program operations
Next Project
K-POP X Sports X e-Sports
